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PWM Edition and the Fryderyk Chopin Institute at the Music China trade fair in Shanghai
2017-10-15
Last Saturday brought an end to the largest music fair in Asia: Music China, held in Shanghai. Polish music was represented there by PWM Edition and the Fryderyk Chopin Institute (NIFC).
From 11 to 14 October 2017, at a joint PWM/NIFC stand in the Polish pavilion, those two institutions presented a full range of publications. From the extensive PWM catalogue, the most popular works proved to be educational publications (especially those from PWM’s pedagogic series for beginners, with beautiful covers designed by Joanna Rusinek), source editions of the works of Henryk Wieniawski, Karol Szymanowski and Mieczysław Karłowicz, and contemporary music by Witold Lutosławski, Henryk Mikołaj Górecki, Grażyna Bacewicz, Wojciech Kilar and Roman Maciejewski, as well as younger composers.
Asian music lovers have always held Fryderyk Chopin and his music in high regard. Despite the fact that the Polish National Edition (ed. Jan Ekier) and the Paderewski Edition of Chopin’s complete works have been present on the Asian market for years in Chinese and Japanese versions, the original Polish edition presented on the PWM/NIFC stand attracted huge interest. Visitors also had the chance to see facsimiles of Chopin’s works and a wide range of books and discs of Chopin’s music from the NIFC catalogue.
Besides the promotion and dissemination of Polish music, trade fairs also provide an exceptional platform for strengthening contacts and securing cooperation with new partners from China, Japan, Taiwan and Hong Kong. They also represent an excellent chance to develop trade ties, licence sales and cooperation on promotional and educational campaigns. Over the four days of the fair, numerous meetings were held with the leading Asian music publishers (incl. Shanghai Music Publishing House and People’s Music Publishing House from China, and Zen-On and Yamaha from Japan), as well as with distributors, representatives of libraries, universities and orchestras, and also teachers and musicians.
Promotional materials were also distributed among guests and visitors: leaflets and catalogues containing information on composers represented by PWM and on the range of publications offered by PWM and the NIFC.
Music China attracts leading publishers and music representatives from around the world. The presence of PWM Edition and the Fryderyk Chopin Institute will certainly help to enhance the global profile of Polish music and enable Polish musical heritage to be promoted more extensively abroad.
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